BOA Partnership

[aaosmts19]

This thread is to discuss the Bank of America partnership with Apolo.

Apolo is a perfect spokesperson for this because he is on the go all of the time, and we know he's always on his phone. Also, online banking is a 'go green' activity, saving trees from not using paper checks. This fits perfectly into one of Apolo's goals of aligning himself with eco-friendly developments. Also, his age is a factor, I'm sure, in snagging younger crowd.

I've been wondering how they plan to use Apolo in their campaign. I'm a bit surprised that BOA made an announcement which hit all of the news wires, and then there were a few interviews on Fox and NY local stations. I thought these several interviews were a bit strange in their local-ness. I mean, why all of a sudden would he pick up and go to NY for these smaller audiences? If these were strictly BOA driven, why the out of mainstream interviews?

It takes alot for Apolo to come out of SLC and his training mode; maybe he had to come to NYC to sign the contract, press the flesh of the BOA execs. But I don't know, the few TV interviews he did just seemed to be small time for the BOA budget that I'm sure was appropriated.

Or---maybe BOA paid for him to go to NYC and he just did a few quick pickups to earn some extra $$ and keep the exposure going. What do you think?

Do we think this is the end of the BOA media hype?
Will BOA show up on his skinsuit?

I don't know if any of you have gone to bankofamerica.com/anywhere, which is the campaign to attract folks 'on the go' to their online banking. There's an guy, outdoorsy, backpacker who sells you on the product. I thought, when I saw him, that it would have been a perfect spot for Apolo to appear.

So Apolo appeared for a short few days and now has vanished again. Is there more to appear for BOA? I've been wondering if they are shooting commercials, or he's been attending some trade shows for them, etc. And I thought, what is the biggest venue for commercials? The biggest audience to be reached at one showing, and the thought came to me:
SUPERBOWL!! Wouldn't it be great to see Apolo appear in 3-4 different commercials at the superbowl?

What do you think this partnership is all about in terms of having Apolo appear endorsing the product?

[mtnme]

I think we will be seeing some commercials with Apolo soon. It wouldn't make sense to hire an athlete to be a spokesman and then do nothing but small tv interviews. At least that's my take on it. As I stated in another thread, I really enjoy Shaun Whites' tv commercials for AE, so I would think BofA would be interested in doing something similar. I would look out for a commercial with Apolo with DWTS finale- that would be more logical than waiting for the superbowl IMHO.

And you are right, Apolo is coming up on some important competitions, so any outside endeavors he does right now would need to be pretty important to take him out of SLC. I imagine these interviews are just a small part of a much bigger puzzle. I have noticed that when he does do these interviews, it looks like he does them all in one day.

And as if there wasn't enough to admire the guy for, from the interview it sounds like he is involved with some environmental technology as well. As a designer, we try to get our clients to think about green design, which has been around for many years now, but often a tough sell to people who only understand the way things have been done in the past. Anyone who can raise public awareness of green technology is good for all of us. By all accounts, it sounds like Apolo has his hands in a lot of pots, no wonder he needs a service that is mobile and keeps him organized.

[christi]

I saw a commercial the other day for BOA and it was about their new anywhere plan. I was wondering why Apolo was not in them, but as you have both said it may be because they want to wait until there is a big audience to launch it. It would be pretty stupid to have a big celebrity like Apolo as a spokesperson and then not use him in your ads, so hopefully we will see a commercial with him in it soon.

[aaosmts19]

Here is the article that launched the BOA microsite, as well a pointer to the video commercial.

Wouldn't it be great if the commercial of him dancing aired on DWTS tongiht?


VIDEO from Medialink and Bank of America: Bank of America Launches 'Bank the Way You Live(TM)' Online Banking Microsite



NEW YORK, Nov. 27 /PRNewswire/ -- Bank of America announced the launch
of its new Bank the Way you Live online banking microsite
bankofamerica.com/anywhere, where in one place, customers with on-the-go
lifestyles can learn how to break free of conventional banking and find the
freedom and control to manage their personal finances online or via mobile
or smart phone, courtesy of the number one online bank.

Watch videos from Bank of America, featuring artist Dan Dunn & Olympic
gold medalist Apolo Anton Ohno, here:

link.brightcove.com/services/player/bcpid1311222716

link.brightcove.com/services/player/bcpid1321372220

The microsite features information on the valuable tools that give Bank
of America customers the freedom to bank without boundaries, the control to
manage their own finances at the touch of a computer key or phone pad, and
the security to know that their finances are protected. In addition to
being a tutorial for current and prospective customers, the site is also a
portal to Bank of America's award-winning suite of online and mobile
banking products.

The online site features characters from the TV commercials who lead
visitors through interactive demonstrations of each online and mobile
banking product. Consumers will learn how they can access accounts, pay
bills, transfer funds, locate banking centers or ATMs and receive account
alerts via text message on their mobile phone. They will also see how to
aggregate information and accounts for a complete financial picture, all
with multiple layers of security to help ensure that customers' personal
finance information stays personal.

Registered journalists can access video, audio, text, graphics and
photos for free and unrestricted use at www.mediaseed.tv.

11NY07-0041

[aaosmts19 notloggedin]

Hm...I continue to scratch my head as to what this has been all about? Since DWTS finished a month ago, there's been no hype about the BOA partnership at all. When it was announced, there were a few small-town interviews, the internet-only commercial, and a (great, lengthy) interview on an obscure cable channel.

Wonder what the plan is?

And no BOA on his USS skinsuit, which I'm sure is probably illegal unless everyone wore it....

[jennaceeta25]

I just realized, my Grandma has Bank Of America too!

Do you have to travel to have BOA?